TikTok: What it is and How to Use it in Marketing

Have you heard of TikTok? Or have you recently come across small video clips on your Instagram or Facebook account that advertise something called TikTok?

We have. The first question we asked ourselves was: “What is this?” “Is this a new trend?” and “Can we use it to boost marketing results?”

What is TikTok and why is it useful for your content marketing?

TikTok is a mobile application that allows you to create and share very short videos, between 15 and 60 seconds. Videos can be customized with different effects and animations.

The app is distributed by the Chinese company ByteDance and is available only for mobile devices (iOS and Android); it is not yet available for Desktop.

TikTok app works as a social network where the community tiktok likes shares small video clips about their daily life and can accompany them with their favorite music. This platform has become in recent years one of the favorites for teenagers.

According to statistics, there were 302 million downloads worldwide, an increase of 386% over the previous year.

How does it work?

To start using TikTok, the first thing you have to do is download the app to your Smartphone or tablet. Then, register with your name or nickname; you can also use your phone number or email.

The interface is similar to Instagram. On the home page you can see the most popular content uploaded by other users, as well as what the system “suggests” according to your profile.

To the right of each video you will find 4 icons:

The first is the user profile and by clicking on “+” you can follow it.

The second, in the shape of a heart, will allow you to give the “like” you can also do this by double clicking on the video).

The third one allows you to make comments.

The fourth is for sharing the video on other social networks.

How to create a video with TikTok?

To create a video, just press the “+” button on the bottom bar and follow the instructions.

Once your video is recorded, you can personalize it with filters, stickers, animations and more than 100 emojis.

You also have the option of using fun filters, such as motion or mirror deformity; Vr filters, which are activated by blinking or opening your mouth; and Chroma Key and Greenscreen effects, which are used to create particular backgrounds.

The app offers a slide-out interface that allows you to type quickly and conveniently with your finger.

Videos can be recorded directly from the app or loaded from its own gallery.

TikTok aims to challenge Instagram visualizations in mini-videos. Its users share not only the famous lip-sync, with which it attracted the attention of youngsters, but also the ability to create themed videos of magic, make-up, sports, food, animals, DIY, etc. with fresh and fun designs.

To help and inspire users in the development of unique videos, the platform is constantly updated and offers new features:

  • Millions of videos, to watch and share, divided into themes and interests.
    Music playlists, with the best songs of the moment of any kind, that can be used for free and help to enrich the videos.
    Emoji, stickers and facial filters.
    Editing tools to easily cut, shorten, combine and duplicate video clips
    Filters for live streaming with young, cheerful and innovative styles
    Theme and trend hashtags and much more.

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